Much has been said about the brands moving toward a see-now, buy-now model for their fashion show (wherein the clothes shown on the runway are the same as what's currently in-store and shoppable). Well, Karl Lagerfeld is having none of it.
"It's a mess. The reality is you have to give people the time to make their choice, to order the clothes or handbags, and to produce them beautifully, so that editors can photograph them. This way is chaos," he told the Financial Times.
Lagerfeld at the Chanel couture show this January
Chaos perhaps, but not something he's above dabbling in. The designer pointed out that Chanel's pre-collection is delivered to stores without fanfare or a presentation for media—it "replicates the principles of ready-to-buy already." Plus, he's ready to double-down on the instantaneous nature that's getting so much attention. You want speed? He'll give you a collection you can only buy on the internet.
"Now I want to do something else—perhaps it's too early to talk about it—to make a special collection only for the internet. Fifteen things, you buy them and you get them immediately," he explained per British Vogue. No word as to whether the web-only range would be something from Chanel or a quirky round-up inspired by Choupette, but we'd be interested either way.
Photos: Getty Images
Source: http://feeds.glamour.com/c/35377/f/665038/s/4ddfff7c/sc/15/l/0L0Sglamour0N0Cfashion0Cblogs0Cdressed0C20A160C0A20Ckarl0Elagerfeld0Einternet0Ecollection/story01.htm
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