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How fashion stylists see colours

A fashion expert tests colours on a client.
 ‘The light coming off an item of clothing can vary dramatically’: a fashion expert tests colours on a client. Photograph: ✎ Alecsandra Raluca Dragoi
Artificial intelligence may be threatening the future of many jobs , but one profession which remains safe from computers is that of the fashion stylist.
The light coming off an item of clothing can vary quite dramatically. A spectrometer, which measures the colours of light reflected from a piece of fabric, will see the same white T-shirt very differently in bright daylight, under the yellow tinge of strip lighting or bathed in the red tones of a beach sunset.
Luckily the human visual cortex is good at adjusting our perception in different lights, so we see that the T-shirt itself is always white. This is known as colour constancy. Humans probably evolved it to be able to spot red berries in various light conditions in the jungle.
This is fortunate for a stylist, as the clothes they pick out behind the scenes will look the same on the catwalk. However, our brains also behave in the same way when differently coloured clothes are worn together, requiring an expert eye to get the combination right.
Colour constancy is still too complicated for computers to get right, so I wouldn’t recommend letting your laptop choose your outfit just yet.
Dr Daniel Glaser is director of Science Gallery at King’s College London
Source: http://www.theguardian.com/lifeandstyle/2016/feb/21/how-fashion-stylists-see-colours
How fashion stylists see colours How fashion stylists see colours Reviewed by Unknown on 2/21/2016 Rating: 5

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