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"Mr. Robot" has received critical acclaim for its bold take on different issues, and it continues to get nods from critics and award-giving bodies. The show created by Sam Esmail has recently been nominated for a Peabody Award for entertainment.
Fans who are keen on knowing if the show starring Rami Malek, Christian Slater, and Carly Chaikin, among many others, will win the Peabody Award winners for entertainment will have to stay tuned to "The Today Show" on April 21.
While waiting on the results, fans can enjoy unseen footages from the show in a video teaser for the re-branding of USA Network.
From "Characters Welcome," USA Network now bears the tagline "We the Bold."
"[The new branding was made] to allow people to understand the kind of content that they can expect from us,"NBCUniversal Cable Entertainment marketing and digital executive VP Alexandra Shapiro told Variety. "Crystallizing our voice and point of view on the world is even more crucial in an on-demand world. ... 'We the Bold' is the North Star for us a network and a brand."
Related: 'Mr. Robot' Season 2: Sam Esmail Talks Twists And Revelations, Series End
USA Network president Chris McCumber added: "'We the Bold' speaks to the kinds of stories we tell at USA Network. It reflects our programming, our characters, our audience, and most importantly, our values as a network."
The network does take bold chances, as evidenced by their willingness to give Esmail the chance to direct all episodes of "Mr. Robot" season 2 while still taking on the role of showrunner.
"Sam is an auteur," McCumber said. "You place your trust in someone when they produce results."
The results have indeed been great, in terms of audience reception and critical acclaim. The response, however, has taken the pressure to make season 2 great to another level.
"The first season's critical acclaim and the response gave us a lot of confidence, but it's almost like the pressure kind of cancels it out," Esmail said. "I'm back to square one, which is exactly where I think we should be in terms of approaching the story for the second season."
See more of the bold storylines and characters of "Mr. Robot" when season 2 starts airing this summer.
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Source: http://www.fashionnstyle.com/articles/83574/20160414/mr-robot-earns-peabody-nomination-usa-network-rebrands.htm
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