consider Supreme, and also you consider long strains and teenage boys with cooler-than-thou demeanors. no longer so at the opening of Supreme's first save in Brooklyn ultimate nighttime. as a substitute, there turned into basically no crowd, simply an intimate gathering of pals and family unit of the 23-yr-ancient super brand. perhaps the calmness turned into end result of the the undeniable fact that now not a single merchandise in the huge keep was on the market. That chaos starts these days, when Supreme drops an entire new slate of products. Brooklynites, get in a position for the traces.
As for the space, it's plastered with photographs on its storefront wall and embellished with the sparse, contemporary-yet-industrial decor present in the other stores of the skatewear behemoth. unlike its ny counterpart on Lafayette street, the South Williamsburg locale is sprawling. "You recognize, we're not below the idea that every person in new york metropolis knows who Supreme is and what Supreme is ready. We're hoping that we truly broaden the spectrum by means of opening up a brand new area in Brooklyn," said former Supreme company director and present creative advisor to the label Angelo Baque. "We wanted something that became shut adequate to the metropolis that wouldn't be inconvenient for our customers coming from big apple."
If today's drop of Stone Island attire—"I'm a very big fan of Stone Island," Baque admits—and a Supreme-branded lockbox isn't enough to entice new york types to Williamsburg, Supreme's indoor skate bowl may. The function, which Baque says is proscribed to chums and family use, is pleasing to the Brooklyn and l. a. areas. "on account of the dimension of the big apple save, we are able to't in fact cater to that skate-core child that we need to simply to come and hang around. For us, one of the vital leading ambitions in getting an even bigger house is that we do encompass a skate element, as a result of at the end of the day, we're nevertheless a skateboarding brand," said Baque. nonetheless, a skate manufacturer with a hefty coverage invoice, we'd think about. At that query, he just laughed and shrugged. No depend, Mark Gonzales and the other professionals in the bowl ultimate nighttime gave the impression willing to take the p ossibility.
Supreme is open at 152 Grand road in Brooklyn.
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