Her bio: Hewitt, who started the blog Life With Me, loves a blowout and a smoky eye, but she’s just as comfortable without a filter.
Her real moments on social media: “I start my tutorials without makeup. Girls should know what you really look like without filters and Facetune. And it’s less awkward when I run into readers at the grocery store without makeup on!”
Her all-star facialist: “Shani Darden and her Retinol Reform serum are miracle workers.”
Her bio: Bronfman, a DJ and founder of the wellness site HBFIT, is known for her Insta feed full of avocado toast, beach vacations, and barefaced close-ups.
Her no-makeup moment: “I’m wearing only sunscreen to make sure my skin is protected! I have eyelash extensions—they make me feel even more confident going makeup-free."
Her skin must: “Let’s be honest, good skin starts from within. I add gelatin to my smoothies and have seen a noticeable difference in my skin’s elasticity.”
Her bio: At 27, U.K. YouTube star Burr has founded an Internet empire, with more than 3.5 million subscribers to her channel, a blog, and a makeup line (Tanya Burr Cosmetics). But she’s still funny and refreshingly real, and has no problem pointing out her own breakouts in her tutorials.
Her makeup-free philosophy: “I post makeup-free selfies all the time. It’s just not a big deal to me, and I don’t pay attention to how many likes I get. I love this quote Quincy Jones said: ‘Not one drop of my self-worth depends on your acceptance of me.’ ”
Her favorite acne fix: SkinCeuticals Blemish + Age Defense serum.
Her bio: The Maybelline New York model and mom has no problem morphing from a bold lip and strobed skin to a totally undone vibe.
Her at-home spa trick: “I come from a line of women who have great skin but also take a lot of pride in looking after it. Every Sunday I do DIY facials. I’ll do a deep cleanse, a peel, a steam, and then two masks—a clay mask and then a more hydrating one to nourish my skin.”
Her makeup POV: “For me, makeup is not about hiding your beauty but enhancing your strengths. When I’m not working, I keep it really minimal.”
Her bio: Natural beauty can often teeter towards too crunchy or too expensive, but Alba’s Honest Beauty made the category chic and accessible. Also: that skin!
Her glowy skin trick: “I tap my Magic Balm around my eyes, on the high points of my face, and cupid’s bow. It’s the finishing touch.”
Her favorite exfoliator: Honest Beauty Powder Cleanser
Her bio: Dawn is the founder of the L.A. dress brand Christy Dawn—and the creator of an Instagram feed that’ll make you wish you grew your own vegetables and exclusively wore long, flowy dresses. She also almost never wears makeup.
Her beauty philosophy: “I believe less is more. The cleaner I eat, the less likely I am to break out. And acupuncture at Elysia Life Care keeps the energy moving.”
Why she posted this no-makeup selfie: “I was on a hike and had just finished four miles. I was doing a walking meditation, saying ‘thank you’ every step, and feeling inspired to share what was going on for me at that moment. It’s my most liked photo and has encouraged me to continue to be authentic.”
Her product staple: La Mer The Eye Balm Intense.
Her bio: YouTuber Weylie’s go-to? False lashes—almost always. But she’s also learned to be comfortable without them, as in this half-on, half-off photo, which she posted to Instagram.
Her skin confidence: “I started wearing makeup when I was 12 because kids at school said I was ugly. It took me years to finally feel confident without it. Having my YouTube channel had a lot to do with it!”
Why she posted this photo: “People comment on my makeup looks and say I am ‘#goals.’ But I try to put out the message that it’s OK not to wear makeup. I think we’re all #goals, whether we have foundation on or not.”
Her skin-struggle strategy: “I have a love-hate relationship with my acne-prone skin. There are days when it’s glowing and clear, and others when I wake up with a new pimple. I get monthly facials, and Mario Badescu Drying Lotion is my savior. I never go anywhere without it!”
Sofia Sanchez de Betak, @chufy
Her bio: Art director Sanchez de Betak consults with big brands like Tiffany & Co and Jimmy Choo, but still manages to skip foundation on a daily basis. And then there are those brows…
Her simplified her skincare routine: “My dermatologist recommended I do a skin detox last year—now I only put on moisturizer on very dry days. I’ve realized that my skin is actually low-maintenance. The less products I use, the less I need!”
Her M.O. for skipping makeup: “I only wear makeup when I go to a party. Otherwise, it’s 100-percent clean skin. Crazy makeup gets a lot of attention, but I try not to base my life on likes.”
Her go-to hydrator: Clinique Moisture Surge moisturizer.
Her bio: L.A.-based Esman learned how to code and edit videos at age 12. She now runs a blog and two YouTube channels (one in Russian, one in English), and boasts 1.7 million Instagram followers. And while she can pull off a serious cat eye, she usually goes au naturel.
Her no-makeup M.O.: “If I’m not shooting, there’s a 100-percent chance I’m in leggings, without makeup. Being barefaced makes me feel more beautiful than makeup ever could.”
Her drugstore pimple soother: “When my pores are clogged, I use Feeling Beautiful Mint & Lemon Clay Mask. I’ve turned 10 friends on to it; it’s only $5!”
Source: http://www.glamour.com/gallery/how-social-media-stars-get-great-skin
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