Betabrand throws a way exhibit that trots out startup-friendly styles ... - CNNMoney

machine couture: A Silicon Valley trend exhibit Silicon Valley has it all -- funds, tech, drones, chance-takers. Throw fashion into the mix and you get a reveal highlighting the ingenuity and idiosyncrasies of the startup world.
Silicon Valley vogue Week, kicking off Thursday in San Francisco, is a three day affair that unveils the newest in wearable tech, commuter garb and crowdfunded style.
placed as the antithesis of a traditional fashion exhibit, it be the brainchild of Betabrand which first held the exhibit ultimate yr.
Betabrand, primarily based in San Francsico, is optimum standard for placing out crowdsourced vogue hits like the "Poo Emoji" shirt and the government Pinstripe hoodie.
unlike usual trend shows, this one will showcase patterns which are already promoting or about to hit the market.
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In authentic geek style, the extravaganza will characteristic drones -- instead of human fashions -- as a way to fly p robably the most looks down a 20-foot runway. there'll even be a lifesize edition of a standard arcade claw desktop game. The twist is that people will become the claws and have to maneuver themselves to decide upon up a prize from the bottom of the computer.
"it be going to be all about style, fun and innovation," mentioned Chris Lindland, Betabrand founder.
here's a look at probably the most patterns hitting the catwalk:
a light reflective dress:

Betabrand's 3M dress has reflective panels with thousands and thousands of tiny glass beads. It might flow as average workwear all over the day and seriously change into an consideration-grabbing outfit at nighttime. Silicon Valley's cycling way of life has already made reflective apparel regularly occurring from a security standpoint, noted Lindland.
"The 3M costume is displaying another dimension of what's viable with reflective textile," Lindland observed.
Betabrand launched the dress ($178) below a month ago and has already bought just a few hundred.
Pebble-impressed hoodie:

in case you work in Silicon Valley, you more advantageous embrace hoodies.
"Hoodies are my company suit in the Valley. however what truly bothers me is having to tug up my sleeve to examine my watch," noted Mark Solomon, head of commercial design for smartwatch business Pebble.
So he designed the Smarthole Hoodie.
"it be tailored with a gap in the sleeve where you'll customarily put on your watch," he pointed out. What if you do not need your watch seen all of the time? "We're toying with a flap to cover the look forward to if you happen to need quiet time," noted Solomon.
The hoodie is Solomon's personal assignment but he's hoping for it to possibly turn into a Pebble-branded merchandise down the highway.
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The "sassy" pant:

sparkling off the heels of its normal work yoga pants, Betabrand is displaying off the Sassy pant. it be a legging-skirt hybrid this is bike friendly and transitions from workplace to entertainment wear. The enterprise launched it in September and has already offered 600 pairs.
Programmable t-shirts:

TshirtOS from change Embassy are washable programmable T-shirts.
"using th e app, that you would be able to put text or pictures on the T-shirt," talked about Alison Lewis, founder of swap Embassy, a way know-how lab in San Francisco.
The wearable tech shirt features a vivid white LED panel within the front it really is programmable. it works with an app to monitor any message, picture or animation on it.
Dipper audio necklace:

Tangled earphone cords bunched up on the bottom of her handbag drove Aniyia Williams, founding father of Tinsel, to design the Dipper audio necklace. It seems like a bit of jewelry, but it's in reality headphones in cover. manufactured from stainless-steel and aluminum, it neatly conceals the earphones, wires and jack. It also has far off-control quantity and microphone capabilities.
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Goodbye boring khakis:

Betaband's "Slackies" are a edition on gown pants and sweat pants.
"now we have engineered these to be a work into the weekend item and we're also taking boredom out of khakis," Lindland said.
in contrast to common khakis, which are crafted from thicker fabric and have a tendency to be stiffer, Slackies are made from a mixture of hemp, cotton and lycra textile. The aggregate makes the pants softer and stretchier, and there is a drawstring hidden within the waistband if you do not wish to belt up.
Quilted commute jacket for the busier tourist:

For startup individuals who shuttle p lenty, consolation is paramount. The quilted commute blazer is made so it not ever wrinkles. The wrinkle-free material comes from a distinct building which doesn't allow it to grasp a wrinkle. you can roll it, bunch it, take a seat on it and it still retains its form minus wrinkles. An delivered bonus: quite a lot of hidden pockets everywhere, even within the sleeve for handy entry to your passport.
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Jacket that doubles as a blanket:

Silicon Valley loves multipurpose apparel. Rumpl Wrap from Betabrand is a jacket that unfolds right into a blanket. so you can go from mountain climbing to roasting marshmallows with out breaking a sweat.