HanesBrand, parent business of Hanes Branded Printwear (asi/59528), these days launched a new apparel technology known as FreshIQ. We spoke with Jamie Wallis, a senior supervisor on the Hanes brand group, to discover more in regards to the know-how.
Q: What exactly is FreshIQ technology and the way does it work?
Jamie Wallis: FreshIQ assaults odor-causing bacteria in garb that explanations undies and socks to smell. it is an antimicrobial conclude that physically inhibits micro organism growth.
Q: is that this whatever patrons have been clamoring for?
JW: Hanes has found that it here's one of the most good issues in the minds of consumers. buyers nowadays need more and predict more from their attire, and clothes with "plus-one" facets proceed to gas the market. no matter if it is wicking and cooling or smell handle, buyers regularly seek brought performance merits. They need apparel that they can wear with confidence all through the day.
Q: who's the goal market for this know-how?
JW: This preliminary product launch focuses on men's commonplace underclothes, however we understand the technology is appealing to buyers throughout the board.
Q: What category of products do you offer with FreshIQ, and how do you are expecting to develop those choices sooner or later?
JW: We launched Hanes with FreshIQ at retail this fall in guys's ordinary underclothes and socks. As part of the business's "Innovate to elevate" strategy – akin to the Tagless T-shirt and X-Temp expertise – FreshIQ is a component of our mission to provide apparel with advanced comfort. We'll look to extend the know-how across our fundamentals line. It definitely gives a aggressive advantage as shoppers seek innovation, consolation and value.
Q: Are FreshIQ blank items accessible for reveal printers and other apparel decorators?
JW: Hanes will launch Hanes with FreshIQ outerwear tees and activity shirts in January. The Hanes X-Temp Triblend with FreshIQ is a 60/30/10 poly/cotton/rayon blend that brings collectively trend and efficiency. It combines the smooth, heathered seem to be of a triblend with cooling, wicking X-Temp expertise and the odor handle of FreshIQ, merging culture and energetic.
moreover, the Hanes X-Temp Pique game Shirt with FreshIQ, also launching in January, will supply delivered comfort and confidence to all-day workwear.
Q: What exactly is FreshIQ technology and the way does it work?
Jamie Wallis: FreshIQ assaults odor-causing bacteria in garb that explanations undies and socks to smell. it is an antimicrobial conclude that physically inhibits micro organism growth.
Q: is that this whatever patrons have been clamoring for?
JW: Hanes has found that it here's one of the most good issues in the minds of consumers. buyers nowadays need more and predict more from their attire, and clothes with "plus-one" facets proceed to gas the market. no matter if it is wicking and cooling or smell handle, buyers regularly seek brought performance merits. They need apparel that they can wear with confidence all through the day.
Q: who's the goal market for this know-how?
JW: This preliminary product launch focuses on men's commonplace underclothes, however we understand the technology is appealing to buyers throughout the board.
Q: What category of products do you offer with FreshIQ, and how do you are expecting to develop those choices sooner or later?
JW: We launched Hanes with FreshIQ at retail this fall in guys's ordinary underclothes and socks. As part of the business's "Innovate to elevate" strategy – akin to the Tagless T-shirt and X-Temp expertise – FreshIQ is a component of our mission to provide apparel with advanced comfort. We'll look to extend the know-how across our fundamentals line. It definitely gives a aggressive advantage as shoppers seek innovation, consolation and value.
Q: Are FreshIQ blank items accessible for reveal printers and other apparel decorators?
JW: Hanes will launch Hanes with FreshIQ outerwear tees and activity shirts in January. The Hanes X-Temp Triblend with FreshIQ is a 60/30/10 poly/cotton/rayon blend that brings collectively trend and efficiency. It combines the smooth, heathered seem to be of a triblend with cooling, wicking X-Temp expertise and the odor handle of FreshIQ, merging culture and energetic.
moreover, the Hanes X-Temp Pique game Shirt with FreshIQ, also launching in January, will supply delivered comfort and confidence to all-day workwear.
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Reviewed by Stergios
on
11/23/2016
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