ask yourself lady, Hollywood's first superheroine film in over a decade, is off to a rocky beginning. previous this week, Warner Bros and DC enjoyment were accused via comedian book lovers of beneath-advertising wonder lady, after comparing the advertising and marketing efforts behind Patty Jenkins's upcoming film in opposition t past DC Comics motion pictures like Suicide Squad and Batman v Superman: dawn of Justice.
even though ask yourself girl has starred in a number of television indicates, it took greater than 70 years for her to at last make it onto the huge reveal. And yet, as an alternative of constructing a bigger deal out of this step forward second in comedian publication heritage, Warner Bros's advertising and marketing department has interestingly determined to run a quieter promotional crusade than standard for a potential comic e-book franchise film. whereas Warner Bros might see wonder lady as a tentpole, its marketing department is envisioning whatever thing greater like a pup tent.
remaining week, Uproxx took a glance at Warner Bros's reputable YouTube channel and observed that wonder lady most effective had three video clips posted so far, even if it's set to ideal in under a month. In comparison, Justice League, Warner Bros's film, which comes out in November, had six clips already posted. (After the article became published, the studio introduced a couple of greater ask yourself lady video clips into the playlist.) The piece additionally analyzed the advertising strategy for WB's 2016 superhero film Suicide Squad and found that a month earlier than its ultimate, that film already had a complete of 30 videos on the studio's respectable channel, distinct tv spots, and an superior ticket purchasing crusade.
And it receives worse. The little promoting wonder woman has had is laughably out of touch. aside from partnering up with Dr. Pepper soda, Warner Bros determined that the next-superior product tie-in for its first feminine superhero franchise can be with eating regimen meals. That's correct, if you spend $15 on ThinkThin protein bars, you'll get a $5 cut price on movie tickets—because, truly, what's extra empowering to ladies than promoting them a product that actually tells them to "believe thin"?
nonetheless, as a stealth Twitter user brought up, Batman v Superman and Suicide Squad promotional fabric made it onto cereal packing containers, Turkish airways, Doritos, Amazon Echo, Chrysler cars, watches, batteries, and unique VR experiences brought to you through Samsung. Come on Hollywood, is it no longer satisfactory that girls are already getting the shaft in terms of pay? Now even our superheroines need to deal with a gender-advertising hole, too?
