Gucci has a brand new It bag to covet—and it isn't covered in rhinestones, studs, or tiger embroideries, nor is it fashioned like a basketball or a Mickey Mouse head. in reality, it's virtually startlingly ladylike, with a boxy silhouette, a single exact handle, and glossy hardware merging Gucci's traditional horsebit with interlocking Gs. The hybridized "brand" can be regarded a nod to the house's previous and present, but Alessandro Michele definitely found out it deep within the archives; struck by using how modern it appeared so a long time later, he decided to convey it again for 2019.
Dubbed the Zumi bag, it become sported by means of a few celebrities at the day gone by's demonstrate: Saoirse Ronan's changed into hunter green leather-based, Salma Hayek selected a miniature purple one, and Lou Doillon slung her mini Zumi over her shoulder on a detachable chain. one other woman—one you probably didn't respect—carried a large black version with a glittery swimsuit, a pink silk shirt, and a couple of dozen chain necklaces. Her hair was chopped into messy bangs, and she'd drawn exaggerated Cleopatra eyeliner across her lids. in lots of ways, she looked like the most efficient Gucci muse—and she type of is. She's Zumi Rosow, the musician, jewelry designer, and newly minted Gucci mannequin after whom Michele named the bag.
Rosow first debuted her namesake bag on Gucci's Spring 2019 runway, although you may additionally have overlooked it. Carrying it again in "true life" (and seeing it on so many other attendees, too) become even more surreal: "It feels completely insane, like a dream," Rosow wrote to Vogue. Flipping via her Instagram, you start to remember why Michele desired to deliver her into the Gucci fold: She has a tremendously individual feel of fashion and expresses herself fearlessly; she's unedited, uncontrived, and doesn't seem certainly attracted to capital-F vogue (apart from Gucci, of route). In her e mail, she described her seem to be as such: "I'm like, part Bastet, the Egyptian cat goddess, half bat, vampire, Zarina, a leather-based daddy, Joan of Arc, the Wild child . . ."
How did that translate to such a classy and minimalist bag? you ask yourself. according to Gucci, it's "a kind of in-comic story" between Michele and Rosow, because the Zumi's subtle, graceful lines contrast so sharply with its namesake's aesthetic. "[Alessandro] is magical," Rosow continues. "everything he does displays this wisdom and mysticism. I think like his creations articulate my dreams." On experiencing the display from the sidelines for the primary time, she said: "It's like witnessing Zeus throwing lightning bolts and being showered through their golden dust. i used to be truthfully blown away by using every thing. . . . i can still hear the sound of the steel on the boots of two of the men's appears as they walked by. It gave the impression of a cowboy's spurs! Punk cowboy warriors in a Greek tragedy! It felt very me!" If that's talking to you, too, the primary drop of Zumi luggage has already arrived in Gucci's outlets and onlin e (together with one that's printed, inexplicably, with sketch strawberries).
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