Eric Conner's sneaker business is still in its infancy however he already counts Justin Timberlake as a shopper.
The 20-yr-old student at manhattan city's Baruch faculty launched his company, Econn Customs, out of his fogeys' basement, the place he deconstructs -- and reconstructs -- Nike and different company-name sneakers to make and market one-of-a-type designs.
Conner scours consignment stores for genuine clothier pieces, from Louis Vuitton to Goyard, and chops up the textile to make custom sneakers geared to the celeb set. That strategy required masking his criminal bases before the use of different companies' emblems in his designs.
"I talked to just a few patent attorneys. i'm the usage of authentic substances so or not it's now not infringing their rights. i am taking luggage and repurposing them, and that i am no longer making any of the same products that they make," he said
Justin Timberlake holds an Econn Customs shoe design. Instagram / Econn_Customs Like riding a motorbike The self-taught sneaker rehabilitator all started with the aid of repairing worn-out kicks.
"I already knew how to take aside sneakers and rebuild them, so I took that ability and put it into making sneakers with luxurious substances," he talked about.
Conner is a perfectionist, too. He spent three years honing his craft before beginning to promote his personal designs. "once you gain knowledge of the entire stitch patterns, it simply becomes like riding a bike -- you remember," he noted.
Conner stays on precise of trends, however will pay nearer attention to what his purchasers say they want. "once I first began, snakeskin turned into universal, but then I all started purchasing designer fabric as a result of that was what people preferred."
he's atmosphere his sights excessive: "i'm making an attempt to get it the place i am one of the americans celebs will all the time demand customized-made stuff once they go and do shows -- famous actors and actresses come to me to get stuff they wear on stage and expand to open up a save."
in the end, he hopes to establish formal partnerships with manufacturers for his shoes, which promote for $300 to $700. "My plan at this time is advertising with bigger brands and attempting to get precise collaborations with them," he noted.
Eric Conner cuts up luxury fabric from designers together with Goyard and refurbishes company-name sneakers. Eric Conner / Sneakerhospital.com Stitching ideas essentially the most moneymaking a part of his job, even though, continues to be seeing the comprehensive product. "I all the time locate it fun to piece every thing collectively. it's basically cool to peer an idea that you've simply come to life."
His Instagram account drives most of the site visitors to his site, Sneakerhospital.com, the place his designs are for sale.
Eric Conner repurposed a Louis Vuitton bag to glam up a pair of Van's shoes. Eric Conner / Sneakerhospital.com the important thing to his fledgling success as an entrepreneur? persistence.
"You should wait and be patient with every little thing since it's now not going to return in a single day," he pointed out. "It become a lot of complicated work and numerous hours that I can't even count up anymore," he referred to.
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