Shanina Shaik Says the Victoria's Secret fashion exhibit Is Cancelled whereas the company Works on Its 'Branding'

The Victoria's Secret trend show has been shelved this yr, based on the Australian mannequin Shanina Shaik, who advised the every day Telegraph (via people) that the beleaguered company is figuring out what, precisely, a spectacle of push-up bras may still seem like in 2019.

Victoria's Secret's earnings had been floundering, and closing yr chief advertising and marketing officer Ed Razek made offensive comments about how the business has simplest simply started to accept as true with together with plus-measurement and trans models of their style but they are not super keen on doing it. "We market to who we promote to, and we don't market to the entire world," Razek informed business Insider in November.

Is that excessive brief-sightedness and arrogance coming around to chunk them within the ass? Is Victoria's Secret incapable of evolving its manufacturer? "alas, the Victoria's Secret exhibit received't be occurring this 12 months," Shaik advised the Telegraph, explaining that "they're trying to work on branding and new the right way to do the display."

It had previously been mentioned that Victoria's Secret become brooding about not televising the vogue reveal, however it didn't sound like the adventure changed into being referred to as off altogether. Shaik went on (per ET on-line):

"It's something I'm not used to as a result of every year round this time I'm working towards like an angel. but I'm bound sooner or later some thing will take place, which I'm pretty bound about."

Retrograde concepts about what girls are presupposed to look like are vital to Victoria's Secret's brand, as Razek's feedback show, but I'm wanting to see how the company will alternate, if all of it. And if it doesn't, I'll nevertheless be exceptional with Hanes six-packs of underclothes and buying my bras at Nordstrom Rack! Jezebel has reached out to Victoria's Secret for remark and should update this put up if we hear back.