Milan Fashion Week is off with a bang today, thanks to Gucci, whose spirited collection had an unlikely guest collaborator—a graffiti artist. Gucci designer Alessandro Michele, known for his grandma-chic cool clothes, tapped lauded graffiti artist, Trouble Andrew to tag bags, skirts, and even fur coats with the heritage GG monogram as part of their Gucci Ghost collaboration.
"Trouble Andrew is as much as Gucci as the brand is, the way he uses the logo of the company is by taking it to the streets, it is interesting how our language, started by a family in Florence nearly 100 yeas ago, can be something very contemporary," said Michele on Gucci's Instagram. "I took the most interesting things of @troubleandrew’s and I asked if I could re-customize them. I find it interesting that the GG pattern has made this circle around the world. I customized his work and he says I'm like a doctor who treats them, makes them better. He puts in his culture, I have mine. The two things together are good. Diversity always produces something interesting."
This isn't the first time a luxury brand has collaborated with a graffiti artist. Louis Vuitton famously worked with Stephen Sprouse in 2001 to tag the house's classic monogrammed handbags, to much acclaim—and customer waitlists galore. So judging from the last major graffiti moment in fashion, this one's bound to have the tills ringing.
Check out highlights from the collection here:
A zip-top leather bag with a graffiti-logo pattern in bright blue and yellow.
A silk skirt created from the updated logo print.
A whimsical top-handle tote that reads 'REAL' above the classic Gucci lettering.
An oversized white trucker jacket with a painted 'R' above fur-embellished sleeves.
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Photos: Getty Images
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